One bed, one bath, two scoops: Big Gay Ice Cream does Sunday's open house at 315 East 70th Street.

In This East Side Apartment, Open House Meets Ice Cream Social

This weekend’s open house for Apartment 1J at 315 East 70th Street includes catered treats from Village mainstay, Big Gay Ice Cream.

Corcoran agent Jay Glazer and his team — Scott Hill, Zach Gutierrez, and Elia Mazor — have concocted an irresistible plan to create buzz for a one bedroom co-op at 315 East 70th Street. During the apartment’s Sunday open house, guests will partake of catered treats from East Village-based Big Gay Ice Cream.

Glazer’s sweet strategy highlights a growing trend: real estate agents turning showings into showtime, employing out-of-the-ordinary means to spark interest in their listings. In New York City and the Hamptons, prospective buyers have stepped into chef-led dinner parties, on-site evenings of classical music or jazz, even chartered boat excursions. One Manhattan agent organized an informal Q&A session with Ashley Bouder, principal ballerina with the New York City Ballet. But with his easygoing ice cream social, Glazer is democratizing such elite treatment, which is typically reserved for the highest of high-end homes. Apartment 1J lists for a cool $750,000.

In fairness, this stylishly renovated one-bedroom has a good deal more to recommend it than free ice cream. In about 900 square feet, Apartment 1J features a 35-foot-long great room with hardwood floors and a Lutron smart lighting system, a meticulously upgraded kitchen with stainless steel appliances and Caesarstone countertops, and a smartly designed bathroom trimmed in subway tile and marble. Very notably, Apartment 1J also includes a 700-square-foot private outdoor space, and residents of 315 East 70th Street — well-served by the 6 and Q trains — benefit from a full-time doorman, a landscaped roof deck, and a parking garage in the building.

For more information, reach out to Corcoran’s Glazer Team.