Massoni Campaign Shines in Architectural Digest
The Corcoran brand’s five-year collaboration with Simone Massoni is a success story told in dozens upon dozens of warm and witty illustrations, works of art that capture the spirit of our people, the breadth of our business, and the essence and energy of the many places we call home.
Simone Massoni
We’re celebrating our winning partnership with a one-of-a-kind illustrator, and we’re thrilled to direct your attention to the homepage of Architectural Digest, where you’ll discover an exclusive interview with the artist himself: Simone Massoni. It’s a sparkling conversation that shines a light on his remarkable career as a visual artist, from children’s books to the pages of The New Yorker to Corcoran.
In six indelible ads, Simone recalls 2005’s original Live Who You Are campaign, leveraging some familiar real estate terms to highlight the immeasurable joy of finding a home that matches the heart. Wordplay headlines like “good bones” and “room to grow” pair with lifestyle-focused drawings, styled as looks through a series of architecturally distinct windows.
The campaign adds to a trove of brilliant Massoni illustrations for the Corcoran brand, pieces that have whimsically captured the personality of the company’s three original markets and each new destination in the growing family of Corcoran-affiliated brokerages.
