Meet a Flatiron Gem with a Gilded View

For many years, the building at 1107 Broadway was part of the International Toy Center, making it the global headquarters of amusement. When that industry decamped, the stately building — designed by architect William Van Alen, who is slightly more famous for his Midtown Chrysler Building — was reimagined as 10 Madison Square West, and it was thoroughly transitioned from a commercial center to cosmopolitan paradise. Though the toys are gone, the fun is not, and this full-service Flatiron District location offers its residents the best of the city, both inside and outside of its freshly remodeled towers.

The view from 5G, across Madison Square Park to the New York Life building and One Madison Avenue.

Apartment 5G is a refined three-bedroom that qualifies as sprawling, with 11-foot ceilings and white oak floors defining an open and thoughtful floorplan. Brand-new, giant casement windows offer views of the intense green of the central courtyard from the master suite and bedrooms, as well as stunning treetop views of Madison Square Park — and a skyline that includes the New York Life Building and One Madison Avenue’s iconic clock tower — from the dining and living areas. The space itself is sleekly comfortable, with rich finishes, a chef’s kitchen, 3.5 baths (all in marble, and generously so in the master), walk-in closets, and ample additional storage, all in a layout that’s bathed in sunshine throughout the day. Concierge, doorman, and porter are at your service, and a 10,000-square-foot fitness center with pool, hot tub, exercise studio, spa, and locker rooms is there to help you stay fit and relaxed in the bustle of the city. Though every comfort is provided within its walls, 10 Madison Square West is perhaps most precious for the liveliness of the neighborhood at its feet, in the center of all that is wonderful about Manhattan.

Represented by Corcoran agent Christopher Knight, Apartment 5G at 10 Madison Square West is priced at $6,495,000.

[embed_cta url=”″]Discover 10 Madison Square West.[/embed_cta]
No Comments Yet

Leave a Reply

Your email address will not be published.