Franchise affiliate Corcoran Global Living operates seven offices in San Francisco and Marin County, California. (Braden Collum, Unsplash)

With 13 offices, 450 agents, and $2.6 billion in sales, Corcoran’s powerhouse affiliate serves San Francisco, Marin County, Lake Tahoe, and Reno, Nevada.

The year has gotten off to a very brisk start for Corcoran. On January 28, the company pulled the wraps off a long-planned merger with Citi Habitats, a move that created a single superbrand, bolstering its dominance in New York City. Today, Corcoran President and CEO Pamela Liebman announced the rollout of the company’s first major branda affiliate. The new Corcoran Global Living brings the brand to California and Nevada with 13 offices and 450 agents in San Francisco, Marin County, Lake Tahoe, and Reno.

“The launch of Corcoran Global Living is a huge first step in our franchise ambitions, combining two leading firms to form one powerhouse company.”

Corcoran Global Living combines two prestigious independent brokerages — Oliver Luxury Real Estate of Lake Tahoe and Reno, and Zephyr Real Estate of San Francisco, the number-one independent brokerage in the Bay Area. Together, they represent annual sales in excess of $2.6 billion.

Corcoran Global Living operates six offices in the Lake Tahoe and Reno areas. (Kyle Cottrell, Unsplash)

“With our deep experience in high-end, competitive East Coast markets, it is a natural move for Corcoran to head west with our first franchise affiliate,” noted Liebman. “The launch of Corcoran Global Living is a huge first step in our franchise ambitions, combining two leading firms to form one powerhouse company. Leveraging the extensive local expertise of these talented agents, the strong recognition of the Corcoran brand, and the unmatched resources of Realogy, this new partnership will enable agents to dramatically boost their visibility.”

Michael Mahon, a renowned industry strategist with a string of successful ventures behind him, will lead Corcoran Global Living. “We’re building something unique with Corcoran Global Living,” said Mahon, who formerly held top executive positions as President of the independent brokerages of HER Realtors of the Midwest, and First Team Real Estate of Southern California. “Today’s announcement of the inception of Corcoran Global Living sets forth our foundation of uniting independent brokerages and top-performing sales associates across many of the most desired communities throughout the Western United States. “Our culture is infectious, as our people make the difference, and we feel there is no more important investment in our growth of creating the #1 independent brokerage of choice across the Western United States, than our continued investment in our people.”

In addition to Corcoran’s brand presence and technological commitment, Corcoran Global Living benefits from the resources and inestimable affiliate experience of Realogy. “As the industry continues to transform, the power of a well-established brand, such as Corcoran, with its significant scale, agent resources, consumer awareness and technology offerings, will be critical to the future potential of agents and brokers in any given market,” said John Peyton, President and CEO of the Realogy Franchise Group. “The Corcoran brand has found a great launch partner in Michael and his vision for Corcoran Global Living, and I am excited for the further success this alignment will bring to the brand, the brokerage and ultimately, its affiliated agents.”